Portfolio - UX Study

UX Design, prototyping and research

The problem:

Create a UX mockup kit for a hot sauce brand in Brasil using a lot of red.

The goal:

Use a lot of red to offer people a great experience while buying their favorite hot sauce on mobile on their own language.

User Research

An interview was conducted and I build empathy maps to help How to build the product they need.
This group was selected by research for the interview was conducted with males and females in the age between 30-45 years old, who likes hot food

The research revies that people are very welcome to the project because they can’t buy at home.
It also shows that users like different kinds of hot sauce. Covid and lack of time, made people migrate from real shops to online stores. It also tells us that people want different features on the app.

Pain points

‣ Accessibility: There’s no website or e-commerce about it.

‣ Variety: Users usually like different hot sauces

‣ Location: The user have to go out to buy the product

‣ New Product: The lack of options of hot sauce in the market.

Personas

Name: Joaquim - Age:35 - Hometown: New York - Family: Single - Occupation: Fisherman

"Joaquim is out of country and wants to have hot sauce on everything"

Goals: Being able to buy Hot Sauces online with a better experience, on his own language. Different type of sauces. Frustrations: Frustrated because the most Apps who sell hot sauce are difficult to understand.

Joaquim lives in Brazil but doesn't speak portuguese. Most of his shooping are done online. He likes to spend his time going to the beach at weekends to surf. He enjoys hot sauce on everything that he eats.

Name: Tuca - Hometown: Joinville - Family: Married - Education: Master - Occupation: Entrepreneur

Goals: Being able to buy hot sauce online with plans and recieving different types of sauces at home every month. Frustrations:

Tuca is a very active person, who enjoys to hang out with friends. She lives with her familyand have 2 dogs. SHe is a Business woman and works for a big company and she is always working on her mobile. She also enjoy different types of spicy foods.

Joaquim's user journey map

Says: I love hot sauce! I would like it more clean and easy to understand. Having the App would be very conviniente if I could Buy different types of hot sauce. Thinks: It would be convinient to have a app to order hot sauce. I would like to have an APP to buy hot sauce whats different types of hot sauce. Does: He is from USA, but lives in Sao Francisco, Brazil. He doesn't speak portuguese. Single and most of his shopping are done on mobile. Feel: Frustrated because the most Apps who sell hot sauce are difficult to understand. Disappointed that he can't buy different types of hot sauce online

Tuca's user journey map

Says: After the pandemic is not as safe asit used to be to go out Having an easy way to buy the product. I like the idea of having plans and recieve different types of hat sauce at home every month. Thinks I would like to buy sauce from home. Would like something different on the app. She likes different types of hot sauces on demand. Does: She id a business woman, wo works for a large tech company. SHe lives with her family. She enjoy different types of food and is always working on her mobiles. Feel: Worried about buying food after pandemic. Difficulties on buying the product online. Disappointed because she can't buy plans for different hot sauce online

Competitive audit goal /comparison of each competitor App, it’s features, quality and their characteristics.

Who are your key competitors?

Truff and SauceBoss. Truff is a key, direct, competitor. It sells their own unique products and focus on the branding and product quality. Their App has is a unique product with great features.

SauceBoss is a key, indirect, competitor. It sells fermented traditional hot sauce, a natural healthy product, and other hot sauces brands. Their App carries a lot of red.

What are the type and quality of competitors’ products?

Truff’s online presence is very dynamic with a lot of videos of dishes made with hot sauce. They also have a functional App to sell sauces, the App carries a lot of features and amazing pictures. It has a minimalist look, providing the feeling of a light, premium quality product.
It begins to become confusing when comes to the App with too much of all the animation and clips. It also happens on the website, but the feeling is different.

SauceBoss offers traditional fermented hot sauce. Uses a simple bottle, has a traditional liquid texture. They have App and website for sales. The Website sells different products such as hot sauce and music.
Their App is focused on selling hot sauce of different types and brands. Both needs work. SauceBoss doesn’t keep a consistent brand along with their products.

How do competitors position themselves in the market?

Truff offers premium hot sauce. Truff has a unique bottle with creamy texture hot sauce. Truff has a very appealing visual identity, and sells different products from the same brand.

SauceBoss presents himself as an artist who fabrics his own hot sauce. All natural ingredients, with no stabilizers products. With a “not so serious approach”, unique and fun. SauceBoss sells different products from differ end brands.

How do competitors talk about themselves?

Truff presents itself as a premium product. No limit to indulgence. Truff offer an elevated dining experience. Truff’s goal is simple, “the ingredients that we wanted hadn’t been explored. So we explored them”.

SauceBoss began as a personal hobby project. SauceBoss’s goal is to help people maintain their collection and wish lists creating a platform for exploration of producers/brands and sauces. SauceBoss “brings hot sauce to every gig, and likes to cook the gumbo while smoking the slide guitar”.

Competitor's strengths

• Sauce Boss:

•    Exclusive design to communicate with specific public
•   Search by brand
•   fermenting, natural pepper sauce
•   Heat level
•   Food Pairings
•   Over 5,700 sauces

• Truff’s:

•    Designed to present it’s premium quality
•   Premium Product
•   Offering food
•   Has a strong brand
•   Sauce shop
•   Recipies
•   Watch
•   Rewards

Competitor's weaknesses

• SauceBoss:

•   Doesn’t have a consist visual identity
•   Not expanding the App for different languages
•   Has too much empty space problems.
•   Small fonts.
•   Hard to find prices

• Truff:

•   His brand is confusing and hard to read
•   Need work on the menu
•   Low contrast on the menu
•   Not expanding its language options
•   Too much clips.
•   Some links are broken

• Opportunities (List):

•   Better branding
•   Improve usability
•   Provide more contrast
•   Design a better user interface
•   Use bigger fonts
•   Provide unique products
•   Offer rewards
•   A lot of red

• Gaps (List):

•   lack of language options
•   Poor user interface
•   Both small fonts
•   Lack of consistency online
•   Heavy and polluted design
•   Branding